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Dr. Michael von Massow

Associate Professor at the Ontario Agricultural College, FARE (Food, Agricultural & Resources Economics)

Dr. von Massow’s specialty is in “Structure and Performance of Food Value Chains, Economics of food demand – both restaurant and retail, Management Science/Operations, Pricing Strategy”. He is interested in how people think about food with recent work focusing on animal welfare and antibiotic use. His research also considers the structure and performance of food value chains as they evolve in response to changing consumer preferences and other factors. Visit Dr. von Massow webpage.

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